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Demomatic automatically tracks three engagement metrics for every demo video you publish. You can view stats at the individual video level or rolled up across an entire domain.

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Metrics

Unique views

Counts each distinct viewer once. Demomatic identifies logged-in viewers by user ID and anonymous viewers by a hashed IP address.

Leads

Form submissions captured when a viewer fills in your CTA form. Each lead includes the submitted field values.

Link clicks

Clicks on external CTA links, such as a Calendly or booking URL. Each viewer is counted once per video.
link_clicks is always 0 for videos with a form CTA. leads is always 0 for videos with an external link CTA. Both fields are present in every response for consistency.

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How view tracking works

The video player automatically calls POST /videos/:id/view when a viewer watches a video. No authentication is required — the endpoint works for both logged-in and anonymous viewers. Calling it more than once for the same viewer has no effect; the backend deduplicates by viewer identity.

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Viewing stats

Retrieve counts for a single video. Requires authentication.
GET /videos/:video_id/stats
Response
{
  "data": {
    "views": 142,
    "leads": 18,
    "link_clicks": 0
  }
}

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Stats fields

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views
number
Total unique viewers for the video or domain.
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leads
number
Total CTA form submissions. Only non-zero when cta_type is form.
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link_clicks
number
Total unique clicks on the external CTA link. Only non-zero when cta_type is external_link.